Buy Low Price From Here Now
A five-step strategy for turning a commodity into a necessity
When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process.
Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to:
* Create and sustain momentum: overcome organizational inertia and keep moving forward
* Develop habitual dependability: make consistency of performance a defining characteristic
* Connect continuously
* See the Big Picture Outcome: create compelling customer experiences
* Engage, Enchant, Enthrall: make magic in the marketplace
With interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable is just what today's forward-thinking businesses need.
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By Randy Pennington
First, the disclosure: Joe Calloway is a friend. That said, I bought this book when it appeared in 2005, and I read it again today. The principles in this book - which some will say are obviious - resonate more with me today than they did four years ago. The need to be Indispensible has gone way past "want to do" to become the "need to do" goal that will ensure your success and long-term viability. This book was definitely worth another read.
Randy G. Pennington
Author, Results Rule! Build a Culture that Blows the Competition Away
By S. Dot
Book gave lots of good incite. Some was common sense but all in all it was a good book.
By Business Book Skeptic (Alabama)
When I saw the raving testimonials on the back cover by executives from Saks Fifth Avenue, Volvo, Tractor Supply, and Quill Corporation, I was dubious. What could be so great about this book? I'm a believer. From understanding how to compete against the "lowest price" provider to unique case studies ranging from a revolutionary bank and W Hotels to a pancake restaurant and selling guru Geoffrey Gitomer (Little Red Book of Selling), Calloway has written a compelling business book that will force you to examine your own business in a way that inspires performance improvement. Those who haven't spent time "in the trenches" of business or management probably won't get it, but for those who have to constantly find ways to improve productivity - this is the book to read this year. You won't find a book with more practical or engaging case studies anywhere.
By Business Reader (TX USA)
Calloway's book starts with 5 promising but not earthshattering "drive behaviors" that result in becoming indispensable. But the book quickly becomes lots of duh's. Among his 28 indispensable lessons: #1 "Sell the same thing as everybody else and have the lowest price." Duh.
#7 "Know your customers." Duh
And lots and lots of stories...Serious students of business development should pass on this book.
By Roger E. Herman (Greensboro, NC USA)
Meet Joe Calloway, a consultant on branding and competitive positioning. He's delightfully candid, direct, instructive, and stimulating. As you read this book, you will get to know Calloway as a human and consumer with feelings...that certainly come out in this text. I thoroughly enjoyed page after page of stories of how companies become indispensable...or not. The conversational tone is captivating and motivating.
You'll read about the Five Drivers: create and drive momentum, develop habitual dependability, continuous connection, big picture outcome, and engage, enchant, and enthrall. The chapters illuminate these drivers and deliver even more. I found myself looking at my business relationships much differently-both as a consumer and as a deliverer of goods and services. Between Calloway's lessons, countless examples, and case studies is an intricate fabric of a clear message. Be indispensable or lose to the competition. I won't tell you more details-there's too much to try to convey the depth of this book in a review. Read it.
Expect to be thoroughly engaged by this book, eager to return to it every time you put it down. And, expect to send it to someone who really needs it when you're finished!
Buy Indispensable: How To Become The Company That Your Customers Can't Live Without Now
